ABOUT ME

Elizabeth Parra is a recent graduate of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. There she studied journalism with an emphasis in public relations. 

Elizabeth held public relations internships at organizations including scholarship company College Success Arizona, global nonprofit Make-A-Wish and award-winning public relations agency Off Madison Ave. During these internships, she developed skills in social media, media relations, content marketing and content development.

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Working for these organizations provided Elizabeth with the opportunity to meet media contacts and heighten her skills as a storyteller. Her fluent Spanish speaking and writing skills helped expand the reach for these nonprofits in the form of student success stories and wish kid features. Her knowledge of the daily operations of small and large nonprofits is extensive and has led her to consider a career in this field.

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Elizabeth also worked alongside public relations veterans in the Phoenix offices of PR agency, Off Madison Ave. She worked closely with the public relations and social media team producing billable client work daily. Her biggest projects included generating social posts, media lists and news monitoring for the agency’s biggest client, the Arizona Office of Tourism. Elizabeth was involved in the development of a new domestic travel campaign for this client which included preliminary research, pitching and building an extensive national media list.

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Elizabeth also worked as the Social Media and Content Specialist for healthcare company, Equality Health. In this job, Elizabeth collaborated with the marketing team in developing social media campaigns that gain engagement and built brand recognition.

Elizabeth currently works as a public relations account coordinator at award-winning marketing agency, LAVIDGE. In this position she has worked closely with the PR team to assist with daily tasks and client requests. Her experience includes pitching local and national media, managing social media accounts, developing social media influencer campaigns, drafting media documents and maintaining media relationships.

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When she's not working or chasing after her energetic kitten Max, Valenzuela enjoys trying new restaurants, thrift shopping or jet setting on a new adventure. 

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